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Seven Effective Ways to Counter Search Engine Algorithm Changes


Changes on Algorithms of search engines causes downfall of your site’s ranking. Though it’s inevitable and cannot be prevented, there are some ways to lessen the damage.

In addition to the general white hat best practices, the following ways are recommended in building your sites immunity to search engine algorithm changes.


1.Stay Focused on Your Target Keywords

Make sure that your new keywords would not affect the relevance of your current keywords or else you will probably lose your current traffic instead of getting more traffic from search engines.


2. Optimize for Long Tail Keywords

Even though long tail keywords don’t bring much traffic compared to other more profitable keywords, they can be used as evidence against algorithm changes. It is because they are less likely to alter due to less competition.


3. Optimizing to get Less Competitive Keywords

Less competitive keywords have less damage from search engine changes. Say for an instances, if there are 20 sites that compete for a keyword, even if Google updates their algorithm and shuffles results, the worst that can happen to you is to rank 20th. This is much better than to rank in the second hundred, as is pretty possible with keywords that have hundreds of sites competing for them.


4. Post New Content Regularly

It’s better to post one new content piece weekly or monthly than posting no content for months and then pour 30 new content pieces in one time.


5. Get Backlinks from Superb Sites Only

Not all backlinks are good, so you need to get backlinks only from high ranking and relevant sites. On the other hand, bad and irrelevant sites tend not to lose their own rankings that frequently causing your own rankings to fluctuate less. In order to avoid links from bad sites, you can use different tools to discover who is linking to you.


6. Use PPC

In case you don’t know, using free research engine traffic is good, however it’s unreliable. Even how great your site is and how you protect yourself from search engines algorithms, you will still be affected. Using PPC can provide you constant traffic to your site.


7. Promote on Social Media

Do not get all you traffic from search engines. One affordable way to diversify traffic sources is using social sites like Facebook, twitter and others. These sites are free and popular even though the conversation might be low and traffic isn’t targeted. Nevertheless, social sites are good alternative.

Tips to Get More Business from Your Website

Building a website is comparable to building a store. You just can’t expect people to visit it after you’ve created it. You also have to market it, saying that your website or business is available out there. Here are some of the things you can do to get more business from your website:

Build a website that says something

Some of the elements that you have to consider are a good layout, design and good quality content. Make sure that it is a functional and professional representation of your company. Other things you have to take a look at are user-friendliness, engaging and informative content, as well as the overall design and function of your site.

Make use of free marketing tools online

These days, there are several ways available to market and promote your business without spending any money. You can set up Facebook, Twitter, Google+, and other social networking profiles for your business in order to reach out with other industry professionals and your audience. Also consider SEO (search engine optimization) in order to increase your rankings and hove more visibility in search engine results. Moreover, try to create a blog regarding your specific niche to showcase your company being an authority on the subject matter. This is one way of attracting people to visit your site.

Also market it offline

While it is logical to market your website online, try to market it in the real world as well. Your company needs visibility. Here, you are considering those people who aren’t even looking yet. By promoting your business website offline, you are able to reach those who might not even think to come to the internet for the things that they need. Some of the ways to do this is through business cards, flyers, word of mouth, and advertising spots in order to show people exactly where to find you.

Regardless of what you are looking for, these tips will help you achieve more success for your business.

Top Questions You Have to Answer before Developing a Website


These days, we can’t disregard the importance of a website for any organization or business. But having a good-looking site is not enough, there are certain key principles that you have to consider in order for your website to yield a healthy return on investment. Before you even begin developing a website, there are a few important questions that you have to answer beforehand.


What is the purpose of the website?

By determining the purpose of your website beforehand, it will tell you what type of content you will be developing and working with. It also let you find out the types of technologies that you’ll have to incorporate. So, ask yourself first, will it sell or support a product or service? Is it for entertainment or games? Is your purpose to provide information or news? Etc.


Who is the audience?

Next question to ask is who is your target audience? Will it be adults, children, seniors, professionals, hobbyists, men, women, everyone, etc.? By identifying your audience first, you are able to plan well for the overall design and functionality of your site. For example, if it is for children, you might need more animation and attractive colours.


It is also important to look at the competition. You might simply search at Google or Yahoo to find out similar sites, which provide the same service and determine if they are successful at what they do.


How do they get here?

Online customers can arrive at your site in various ways. Some things like, are they accessing your site using a desktop computer, laptop, tablet, or cell phone? Also, what browser they most likely use? Such factors will give information about what kind of experience your customers will expect. For instance, dial-up and cell phone users may not want to see high-res graphics or videos while those users with large flat-panel displays and high-speed internet connections may demand the opposite. You may get these data from your web-hosting service or you can make use of third-party tools such as Google Analytics for tracking.


8 Ways to Boost Your Health and Prevent Cancer

Cancer Prevention and Health Tips

There are many ways towards improving your health and reducing the risk of cancer and other diseases such as stroke, heart disease, diabetes, and osteoporosis. Your doctor can help guide you, but it is you who can take control of your health. Here are eight ways that can help boost your health. Try to begin with one or two of these. Then, you can move on to the others.

1. Maintain a Healthy Weight

Maintaining your weight can be a challenging goal. If you are currently overweight, try to focus on not gaining weight. This can definitely improve your health. And when you are ready, you can now take off some extra pounds for better health.

To achieve this, try to limit your time in front of the TV and computer. You must also incorporate physical activity and movement into your life. Choose a diet that is rich in fruits, vegetables and whole grains. As much as possible, choose smaller portions and eat more slowly.

fitness excercise

group of women in a pilates class at the gym

2. Exercise Regularly

A regular physical activity brings a lot of benefits to our health. It is recommended to have at least 30 minutes of exercise daily. More is even better. For optimum results, choose activities that you enjoy such as walking, gardening, or dancing. Make it a habit and try to set aside the same time for it each day. Stay motivated by doing these activities with someone.

3. Don’t Smoke

There are more than 1,000 Americans who stop smoking for good every day. If you are still one of those who didn’t give up, quitting can be the best thing that you can do for your health. Doing so will lower your risk of developing a second cancer, heart disease and stroke. Yes, it might be hard but just keep on trying. To double your chances of success, try to talk to a health care provider or you can call 1-800-QUITNOW. Also visit the website for extra help. Moreover, you can join a quit-smoking program.

4. Eat a Healthy Diet

The basics of a healthy diet are straightforward. These include vegetables, fruits, and whole grains. Also keep the red meat to a minimum and avoid bad fats such as saturated and trans fats. Choose healthy fats instead like the polyunsaturated and monounsaturated fats. It is also a good habit to take a multivitamin with folate every day.

 5. Moderate Alcohol Intake, If at All

Moderate consumption of alcohol might be healthy for the heart, but it can also increase the risk of cancer. For some, alcohol can be their way to deal with the physical and emotional stress of cancer. If you don’t drink, no need for a reason to start. If you do, try to keep it to moderate levels. For those who drink more, they should cut back. During meals and parties, opt for non-alcoholic beverages. As much as possible, avoid those occasions that center around alcohol. If you think you have a problem with alcohol or alcohol addiction, try to talk to a health care professional.

6.Protect Yourself from the Sun

Exposure to the sun might be good for your health, but too much exposure can lead to skin cancer, including serious melanoma. Avoid direct sunlight between 10 a.m. and 4 p.m.

7. Protect Yourself from Sexually Transmitted Infections

Some sexually transmitted infections like the human papillomavirus or HPV are linked to a number of different cancers. Thus, protect yourself from these infections to lower the risk.

Aside from not having sex, your best protection is to be in a committed and monogamous relationship with someone who does not have a sexually transmitted infection.

8. Get Screening Tests

Today, there are already several important screening tests that help protect against cancer. Many of these tests will find cancer early, in a period where it is most treatable. Other tests help keep cancer from developing in the first place. You can consult a health care professional on which tests you should have and when.