Seven Effective Ways to Counter Search Engine Algorithm Changes

Changes on Algorithms of search engines causes downfall of your site’s ranking. Though it’s inevitable and cannot be prevented, there are some ways to lessen the damage. In addition to the general white hat best practices, the following ways are recommended in building your sites immunity to search engine algorithm changes.   1.Stay Focused on Your Target Keywords Make sure that your new keywords would not affect the relevance of your current keywords or else you will probably lose your current traffic instead of getting more traffic from search engines.   2. Optimize for Long Tail Keywords Even though long tail keywords don’t bring much traffic compared to other more profitable keywords, they can be used as evidence against algorithm changes. It is because they are less likely to alter due to less competition.   3. Optimizing to get Less Competitive Keywords Less competitive keywords have less damage from search engine changes. …
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Top Questions You Have to Answer before Developing a Website

These days, we can’t disregard the importance of a website for any organization or business. But having a good-looking site is not enough, there are certain key principles that you have to consider in order for your website to yield a healthy return on investment. Before you even begin developing a website, there are a few important questions that you have to answer beforehand.   What is the purpose of the website? By determining the purpose of your website beforehand, it will tell you what type of content you will be developing and working with. It also let you find out the types of technologies that you’ll have to incorporate. So, ask yourself first, will it sell or support a product or service? Is it for entertainment or games? Is your purpose to provide information or news? Etc.   Who is the audience? Next question to ask is who is your target audience? Will it be adults, children, seniors, professionals, hobbyists, men, women, everyone, etc.…
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