Changes on Algorithms of search engines causes downfall of your site’s ranking. Though it’s inevitable and cannot be prevented, there are some ways to lessen the damage. In addition to the general white hat best practices, the following ways are recommended in building your sites immunity to search engine algorithm changes. 1.Stay Focused on Your Target Keywords Make sure that your new keywords would not affect the relevance of your current keywords or else you will probably lose your current traffic instead of getting more traffic from search engines. 2. Optimize for Long Tail Keywords Even though long tail keywords don’t bring much traffic compared to other more profitable keywords, they can be used as evidence against algorithm changes. It is because they are less likely to alter due to less competition. 3. Optimizing to get Less Competitive Keywords Less competitive keywords have less damage from search engine changes. Say for an instances, if there are 20 sites that compete for a keyword, even if Google updates their algorithm and shuffles results, the worst that can happen to you is to rank 20th. This is much better than to rank in the second hundred, as is pretty possible with keywords that have hundreds of sites competing for them. 4. Post New Content Regularly It’s better to post one new content piece weekly or monthly than posting no content for months and then pour 30 new content pieces in one time. 5. Get Backlinks from Superb Sites Only Not all backlinks are good, so you need to get backlinks only from high ranking and relevant sites. On the other hand, bad and irrelevant sites tend not to lose their own rankings that frequently causing your own rankings to fluctuate less. In order to avoid links from bad sites, you can use different tools to discover who is linking to you. 6. Use PPC In case you don’t know, using free research engine traffic is good, however it’s unreliable. Even how great your site is and how you protect yourself from search engines algorithms, you will still be affected. Using PPC can provide you constant traffic to your site. 7. Promote on Social Media Do not get all you traffic from search engines. One affordable way to diversify traffic sources is using social sites like Facebook, twitter and others. These sites are free and popular even though the conversation might be low and traffic isn’t targeted. Nevertheless, social sites are good alternative.